In the competitive world of ticket sales, organizations often find themselves weighing two approaches to fill their venues: maximizing revenue per ticket versus prioritizing attendance, commonly referred to as the "butts in seats" mentality. While both strategies have their merits, finding the right balance can mean the difference
Discussion Sessions
In this session, we discussed best practices on how to collect and leverage data from your promotions to drive sales. Here's a video recording of the session along with a summary of what was discussed. Why Data Matters in Ticket Sales Rather than being just another buzzword, data
Are Your Season Plans Trade-Proof? How to Keep a Loyal Fan Base After Losing a Franchise Player When a superstar leaves, the ripple effect goes beyond the roster. It hits ticket sales HARD. The Dallas Mavericks faced this challenge after trading Luka Doncic, prompting frustration among season ticket holders. Their
Discussion Sessions
In this session, we outlined ideas and tactics to inspire competition and urgency among your groups, resulting in higher sales. Here's a video recording of the session along with a summary of what was discussed. The Power of Competition in Sales Competition is deeply embedded in human nature.
It’s no secret that more and more ticket sales are challenged by the in-home experience. Food and beverage is cheaper, the bathroom "line" is shorter, and your couch is a major upgrade upgrade from a stadium seat! So as venues continue to reinvent various viewing spaces it
In the sports industry, one recurring phenomenon stands out: a team achieves success, such as winning a championship or making a deep playoff run, and suddenly there’s a decision to scale back group sales inventory—or even reduce group sales staff. These decisions often happen quickly, based on the
Discussion Sessions
In this session, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. Here's a video recording of the session along with a summary of what was
In today’s Instagram-driven world, fans expect more than just the game or show when they buy a ticket. They’re looking for special moments, shareable experiences, and those all-important photo opportunities. For teams, venues, and events, this presents a golden opportunity: By embracing these demands and rethinking their approach
Promotional items, when chosen and designed effectively, have the power to ignite fan excitement, create lasting memories, and ultimately drive ticket sales. But what makes a promotional item truly stand out? How can you ensure that your investment knocks it out of the park? Below, we dive into the key
Ticket sales news, ideas, and best practices
Farming and Group Sales: Two Peas in a Pod At first glance, comparing group sales and farming might sound a bit far-fetched. However, a deeper look reveals striking parallels. Both are processes that require time, patience, and consistent effort to achieve success. Exploring these similarities highlights why understanding this comparison
Gone are the days when theme nights were exclusive to minor league teams. What once felt like a quirky tradition limited to smaller venues has now evolved into a major league phenomenon. Remember when minor league ballparks introduced Star Wars nights, complete with costumed fans and lightsaber giveaways? Today, those
In the competitive world of ticket sales, some reps consistently rise to the top. Their success isn't just a matter of charisma or luck—it's built on a set of specific behaviors that give them an edge. Top-selling professionals don’t just know how to sell;
As the regular season wraps up and playoff buzz fades, ticket sales for many teams often take a hit. But savvy franchises are discovering that post-season promotions can keep the excitement, and the revenue, alive well into the off-season. From exclusive early-bird tickets to fan loyalty rewards, these strategies are
In this session, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. Here's a video recording of the
In the fast-paced and high-visibility world of ticket sales, getting creative with sponsorships can be the perfect way to hit it out of the park. Here, we explore ten innovative sponsorship ideas that you can implement within the ticket sales buy-flow. These are chances to connect brands with ticket buyers
The classic "Buy One, Get One" deal has been a staple in ticket sales for years, but it can start to feel a little flat. If you're looking to spice things up and offer your fans something fresh, it's time to think outside the
