10 Buy-Flow Sponsorships That You Never Thought of
In the fast-paced and high-visibility world of ticket sales, getting creative with sponsorships can be the perfect way to hit it out of the park. Here, we explore ten innovative sponsorship ideas that you can implement within the ticket sales buy-flow. These are chances to connect brands with ticket buyers in a natural, engaging manner, taking advantage of every click, scroll, and pause in the ticket-buying process. Let's dive into the lineup and see how different industries can step up to the plate.
1. Ticket Sales Countdown Clock: Sponsored by a Watch Company
A ticket sales countdown clock reminds fans that the seats are selling out quickly. It’s a natural fit for a watch brand - especially one that embodies urgency, quality, or exclusivity. Think brands like Tag Heuer or Timex reminding potential buyers that time waits for no one, just like those front-row tickets. The countdown clock helps convey the value of every second, and what better way to drive that point home than by showcasing a sleek, reliable timepiece?
2. Seat Selection Process: Sponsored by a Couch or Furniture Company
As buyers choose their perfect seats, what if a comfy couch company advertised a "front row comfort" theme? Seat selection is the perfect moment to highlight ultimate comfort, making this a sweet spot for brands like La-Z-Boy or Ashley Furniture. Whether it's showcasing an ad with fans comfortably enjoying the event from their new couch or just tying in a lifestyle pitch, a well-timed message during the seat selection could truly connect.
3. High School Promotion Integration: Sponsored by an Insurance Company
For a ticket sales promotion targeted to high school students, consider working with an insurance company like State Farm or Geico. As these young fans are getting ready for driving age, what better time to start building brand loyalty than through association with fun experiences? Sponsoring a ticketing process geared towards high school students is a great way to get their name in front of young potential clients and their parents.
4. Fan Experience Add-ons: Sponsored by a Camera Company
When customers are encouraged to add on additional experiences like high-five tunnels or meet-and-greet passes, this is the perfect moment for a camera or photography brand to step in. Imagine a partnership with Canon or Nikon, where they offer a quick suggestion: "Capture every unforgettable moment." Buyers could be reminded of how important it is to document these once-in-a-lifetime experiences, perhaps with an exclusive discount on cameras or action gear for ticket holders. This sponsorship aligns with fans' desire to make memories, enhancing the experience beyond just attending.
5. Upsell for Parking: Sponsored by a Car Company
Parking is often an afterthought during the ticket-buying process, but it doesn't have to be. Why not have an automotive brand like Ford or Tesla sponsor the parking upsell option? Imagine the message: "Drive up in style." Featuring a car that's reliable for the journey or eco-friendly could resonate well with attendees as they plan their event experience. It’s all about connecting the excitement of the event with the journey to get there.
6. Payment Process: Sponsored by a Credit Card Brand
When customers enter their payment details, it's a perfect opportunity to feature a credit card or payment brand. Companies like Visa, Mastercard, or even PayPal could sponsor the payment step, highlighting secure transactions, special cashback offers, or exclusive benefits for using their card. This moment is all about trust and value, which aligns beautifully with the messaging of financial services brands.
7. Post-Purchase Celebration Page: Sponsored by a Beverage Brand
Once fans secure their tickets, they're usually in a celebratory mood - a perfect chance for a beverage brand like Budweiser or Corona to make an appearance. A “Cheers, you did it!” message could be a fantastic way to connect fans’ purchase excitement with a refreshing drink. Adding a discount code for their product on the confirmation page can even help take the excitement from screen to celebration.
8. Confirmation Email: Sponsored by a Fan Merchandise Company
When fans get that confirmation email, it’s an ideal time to keep the excitement going. Merchandise companies like Fanatics or a local sports apparel brand can use this opportunity to showcase exclusive merchandise offers tied to the tickets just bought. Highlighting jerseys, caps, or even stadium blankets can drive extra sales and enhance the experience for fans while creating more engagement with sponsors.
9. Mobile Ticket Delivery: Sponsored by a Phone Accessories Brand
Most ticket purchases are delivered via mobile phone. In the confirmation that showcases how to add these barcodes to your phone’s wallet, a quick plug for a phone accessories brand like OtterBox or Anker makes perfect sense. It could be a message like, "Make sure your phone is protected when you scan your ticket!" coupled with an ad for a sturdy phone case or a power bank. This type of integration feels relevant and useful, making it a win-win.
10. Share with Friends Link: Sponsored by a Travel Company
At the end of the ticket-buying flow, customers are often encouraged to share the experience with friends. Travel companies like Expedia or AirBnB could step in here with a “Make it a getaway!” message. Highlighting potential travel deals for out-of-town guests or even suggesting local accommodations encourages sharing and increases the chances that more friends join the experience—making it a memorable trip.
These 10 buy-flow sponsorship opportunities provide creative ways for brands to get involved with the ticket-buying process, adding value both for the ticket seller and the customer. The key is to align sponsorships with the mindset of buyers at each stage, connecting brands seamlessly with each part of the customer journey.
Every part of the ticket buying flow represents a unique moment for storytelling. By creatively pairing these moments with brands that naturally complement the action, you’re not just selling tickets, you’re giving sponsors a chance to join in on the excitement, helping customers feel more connected at each step. Whether it's reminding them to act fast or helping them celebrate after buying, these sponsorships score big by enhancing the entire ticket-buying experience.
