Discussion Session Video - Creating a winning ticketing strategy (January 14, 2025)

In this session, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful.

Here's a video recording of the session along with a summary of what was discussed.

Consumer Ticket Spending Challenges

January presents challenges for ticket sales due to consumers recovering from holiday expenses. Inflation and rising costs strain budgets, making discretionary spending on events more difficult. This economic pressure impacts various industries, including bakeries and entertainment, emphasizing the need for creative sales strategies to overcome these financial hurdles.

Enhancing Fan Engagement at Events

To combat consumer hesitation, bundling game tickets with other expenses like dinner and parking is an effective strategy. By simplifying the decision-making process and offering comprehensive packages, fans are more likely to justify attending events. This approach helps reduce the mental load of budgeting for separate costs, making the overall experience more appealing.

Effective Promotional and Discount Strategies

Bundled offers continue to be a reliable tactic, especially in tough economic conditions. Packages that combine tickets with food, drinks, or parking not only appeal to fans but also help teams maintain revenue despite fluctuating ticket sales. Adjusting pricing strategies and leveraging promotions allow teams to remain competitive and attract budget-conscious customers.

Boosting Group Sales and Corporate Partnerships

Flexibility in ticket packages is a key factor in driving group sales. Traditional fixed-game packages are becoming less effective due to busy family schedules. Instead, offering packages that allow fans to choose games throughout the season improves sales. This flexibility appeals not only to families but also to corporate groups and single-game buyers, broadening the sales reach.

Integrating technology and social media remains an important factor for engaging fans and driving sales. Teams can harness digital platforms to promote bundled offers, flexible packages, and exclusive deals, reaching a wider audience and enhancing the overall ticket-buying experience.

The First To Go: How To Maintain A Group Sales Strategy With Team Success

In the sports industry, one recurring phenomenon stands out: a team achieves success, such as winning a championship or making a deep playoff run, and suddenly there’s a decision to scale back group sales inventory—or even reduce group sales staff. These decisions often happen quickly, based on the

3 Ways to Stop Leaving Money on the Table with Fan Experiences

In today’s Instagram-driven world, fans expect more than just the game or show when they buy a ticket. They’re looking for special moments, shareable experiences, and those all-important photo opportunities. For teams, venues, and events, this presents a golden opportunity: By embracing these demands and rethinking their approach

Promotional Items to Drive Ticket Sales: 3 Winning Strategies

Promotional items, when chosen and designed effectively, have the power to ignite fan excitement, create lasting memories, and ultimately drive ticket sales. But what makes a promotional item truly stand out? How can you ensure that your investment knocks it out of the park? Below, we dive into the key

Farming and Group Sales: Two Peas in a Pod

Farming and Group Sales: Two Peas in a Pod At first glance, comparing group sales and farming might sound a bit far-fetched. However, a deeper look reveals striking parallels. Both are processes that require time, patience, and consistent effort to achieve success. Exploring these similarities highlights why understanding this comparison