The Rise of Reddit: 7 Ways to Engage with Fans

According to an article from EMarketer Reddit is the social platform that is seeing bigger time spend gains year over year than any other platform. The trend towards Reddit is driven by many factors but the largest being the human element of it and the desire for perspectives from real people and not just entertainment or AI driven content.

With this shift in behavior, comes an opportunity for teams and venues to engage with fans on this platform. Here are 7 ideas of how to effectively do that:

1. Host AMAs (Ask Me Anything) with Players or Coaches

Engage directly with fans through Reddit’s signature format. Bring in star players, popular coaches, mascots or even business executives to answer questions live. Using carefully chosen themes for these can drive awareness for upcoming games, promotions and events.

2. Join and Engage in Local or Team Subreddits

Engage regularly in these channels — sharing highlights, injury updates, or even behind-the-scenes photos.

3. Offer Exclusive Reddit-Only Promos

Reward Reddit communities with special discount codes or early access to ticket drops. Frame it as an inside deal “just for the real ones.”

4. Run Contests or Giveaways

Ask fans to share their favorite team memories or game-day rituals for a chance to win tickets. These types of threads drive engagement and boost visibility in key subreddits.

5. Crowdsource Fan Ideas for Theme Nights

Redditors love having a voice. Start a thread asking fans what theme night they’d love to see — Star Wars, 90s Night, Pet Parade — then actually implement the best idea. Bonus points if the top-voted commenter gets free tickets.

6. Tap into Niche Subreddits

Selling a themed night? Promote it in relevant spaces. For example:

Anime Night? Post in r/anime.
Bark in the Park? Drop a thread in r/dogs.
College Night? Hit up university subreddits near your arena.

This builds awareness beyond the usual fanbase and brings new faces into the fold.

7. Monitor Feedback and Trends

Reddit is a goldmine for raw fan sentiment. Use it to see what’s resonating — or not. What fans are griping about? What promos are they hyped on? This can directly inform future campaigns and ticket packages.

Adopting and integrating these types of campaigns to engage with Redditors provides an opportunity to make connections with fans and grow new fans. Simple touchpoints can and do make the difference.

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